High Aesthetic Standards in Visual Communication

Logo design, corporate identity design, and advertising print design.

Based in Athens, we operate in the field of branding, focusing on logo design, brand identity, and digital communication.

We create visual systems defined by clarity, consistency, and timeless character, tailored to the strategy and essence of each brand.
A simple watch tells the time. A Rolex tells a story.

Research, creative thinking, originality, timelessness, and evolution in logo and corporate identity design for businesses with a vision for the future.

A logo is born from an idea and takes shape through emotion. Corporate identity is the balance between creation and aesthetics — the visual voice of a brand. Print design follows harmony, turning design into meaning and the outcome into experience.

Key Principles in Logo Design:

An effective logo must stand out within a competitive visual environment. It is developed through strategic thinking, clearly defining the brand’s position in the market, creating strong associations with the product or service, and building a recognizable identity over time.

Simplicity and legibility are essential. A clear logo is easily recognizable, functions across different sizes, and remains visually effective in every application.

A logo must perform consistently across multiple platforms and formats — print, digital, large- and small-scale applications — without losing its character or recognizability.

A strong logo leaves a lasting impression. It supports immediate recognition and establishes a long-term emotional connection with its audience.

Logo design should follow universal visual principles and be able to function across different cultural and communication contexts, ensuring longevity and international relevance.
210 92 42 180
 info@charbilas.com